The real estate industry is facing a major change – triggered by the digital transformation, which also includes virtual reality.
In the digitization study “Smart, Smarter, Real Estate”, the Central Real Estate Committee (ZIA) and the consulting company EY Real Estate identified the most important technologies for the real estate industry. The industry sees medium-term potential in augmented and virtual reality, among other things.
Online trading is booming, and new, innovative goods centers are emerging. Investors can also take advantage of this development because logistics properties offer high returns.
Start-ups in the real estate industry
The change in the real estate industry is visible in the large number of startups that come up with new technical solutions and innovative business models. These PropTechs – derived from “Property Technology” – deal with virtually all areas of the industry, from risk assessment to brokerage, financing and administration.
The use of virtual and augmented reality in the real estate industry is currently only just beginning. But it has great potential, especially when planning and viewing new properties. This technology is used especially in building planning and digital visualization, for example as a presentation tool with which object inspections or object presentations can be experienced.
PropTech ALLVR, for example, has developed a cloud-based platform for the visualization of planned apartments or houses. In this way, architects or property developers only have to put on virtual reality glasses and they can view 3D models of real estate from anywhere.
This new technology makes work processes more efficient and accelerates decision-making processes. On the one hand, with their help, planning and construction errors can be avoided in advance, and on the other hand, interested parties no longer have to travel to the numerous on-site visits.
Virtual reality even makes it possible to visualize entire cities and thus strengthen the user’s imagination.
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