Streaming war: This is how it went in the Corona month of April for Amazon Prime Video, Netflix & Co. | message
Corona crisis brings a lot of time for streaming
In times of exit restrictions, which mean leisure restrictions such as closed restaurants and a lack of barbecues with friends, people spend significantly more time in front of the laptop or the television. Streaming providers are seeing a sharp increase in members and hours streamed by people staying at home, doing their part to curb virus spread. But which provider of films, videos and series was the most popular and had the most new customers?
The secret winner
According to data from 7Park, Amazon’s Prime Video in particular has seen a stronger increase in members who have recently used the streaming service compared to the increase in other providers. In terms of the average minutes per household, Amazon was only behind Netflix shares this month and well ahead of Disney’s Hulu. Amazon did well with Prime Video amidst the strong competition from Disney and other large media companies. As reported by fool.de, the number of first-time visitors to Prime Video, according to CFO Brian Olsavsky, even doubled in March and 7Park suspected that Amazon’s own productions in particular were one of the driving forces.
Gain long-term streaming subscribers
Amazon’s CFO also announced to investors that Prime’s membership will increase as the quarterly figures are released. Nevertheless, this development should be viewed critically, since the current situation is causing many people to become members of Prime Video and Amazon is faced with the task of winning these new registrations as long-term customers. Olsavsky noted that currently more Prime members are taking advantage of free shipping.
Strong first quarter for Netflix
As the first quarterly report 2020 shows, Netflix has also been winning in the corona crisis so far. So the company can look forward to positive numbers, because the originally forecast new subscriber numbers could be doubled. Netflix had expected around seven million new members and instead had 15.8 million new subscribers. Nevertheless, the crisis does not leave the streaming giant without a trace, because new productions are currently not possible for Netflix either. So some new releases had to be postponed to the next quarter.
So it went for the new provider
The newcomer to the streaming providers Disney also had a strong first quarter. After just seven weeks, Disney has already won 26.5 million subscribers with Disney +. At the end of the first quarter, there were already 28.6 million paying customers – Disney CEO Robert Iger announced this together with the company figures.
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