Project Titan: Apple Car: These companies could be considered for a cooperation with the i-group | message
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• Apple car could hit the streets by 2024
• Much uncertainty about Project Titan
• Numerous car companies are in discussion as potential partners
In search of new sources of revenue, Apple has also turned to the auto market. In any case, the potential is enormous, because the global automotive market currently has sales of over 2 trillion US dollars, whereas the global smartphone market has just over 400 billion US dollars.
According to rumors, the Apple car should be able to start driving as early as 2024. However, so far little concrete information is known about “Project Titan” and the US company also seems to be having a hard time choosing the right path. So far, it is not even known whether Apple intends to bring its own car onto the market or whether it would rather be a system provider in the field of autonomous driving.
Over the years, Apple has flirted with several car companies, but a partnership has never been agreed. “Project Titan” critics are skeptical as to whether Apple will even find an automaker willing to give up control of such an important area as controlling the hardware.
According to “Bloomberg”, the electronics contract manufacturer Foxconn, who has been working for Apple for many years, could at least be an important component supplier. As CEO Liu Young-way explained in October 2020, the Taiwanese company plans to have one in ten worldwide between 2025 and 2027 Electric car be represented with components or services. Foxconn has already presented its first chassis for electric cars, as well as a software platform to help manufacturers bring new models to market faster.
However, Foxconn actually wants to reduce its dependence on Apple. With this in mind, a joint venture for electric vehicles has already been announced together with Fiat Chrysler. In addition, Foxconn wants to support the Chinese electric car company Byton in setting up the production of the first series vehicle, and a partnership was recently agreed with the Chinese car maker Geely.
According to “Bloomberg”, the Canadian Magna could also be considered as a cooperation partner. The automotive supplier offers practically everything, from the chassis to car seats, sensors and driver assistance software. The company also has experience with electric cars. In addition, the contract manufacturing subsidiary Magna Steyr manufactures entire vehicles for various car companies that like to outsource the production of models with small sales quantities.
Apple and Magna had already started talks about this project five years ago, when the Apple Car was still a long way off.
Hyundai made headlines in January when it announced that it was negotiating a potential collaboration with Apple for an electric, self-driving car. The South Korean company and its sister company Kia have factories in the US states of Alabama and Georgia.
In the meantime, however, Hyundai has rowed back and has told the regulatory authorities that there are “no discussions with Apple about the development of an autonomous vehicle”.
There is also speculation about a partnership with the Japanese car manufacturer Nissan. According to a report in the Financial Times, Apple and Nissan have already briefly discussed an autonomous vehicle, but the negotiations never reached the highest management level. There are currently no more talks.
After all, Nissan does not seem to be fundamentally averse to working with Apple. When asked whether they were ready to produce cars for Apple, Makoto Uchida, Nissan CEO Makoto Uchida, said that Nissan had “the DNA to do things that others don’t”.
“Bloomberg” also brings Stellantis into play as a possible partner. Because the group, which was recently formed by the merger of Fiat Chrysler and PSA, has free capacities in some plants after the European automotive industry had to record a sharp drop in sales due to the Corona crisis. In addition, CEO Carlos Tavares announced in January that Stellantis was open to cooperation with Apple or other tech companies, “provided that this would not result in any technology dependency”.
Finanzen.net editorial team
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