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, OTS: followfood / 32% growth plus: followfood with record business year 2020 | message, Forex-News, Forex-News
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OTS: followfood / 32% growth plus: followfood with record business year 2020 | message

, OTS: followfood / 32% growth plus: followfood with record business year 2020 | message, Forex-News, Forex-News

, OTS: followfood / 32% growth plus: followfood with record business year 2020 | message, Forex-News, Forex-News

32% growth plus: followfood with a record business year 2020

Friedrichshafen (ots) – Organic brand achieves over EUR 73 million in sales per brand

followfish among national top 3 frozen fish brands / Very good development at

Frozen organic pizzas and vegan frozen organic dishes / investments in climate protection projects

increase substantially

With over 73 million euros in sales, followfood, the sustainable

Food pioneer from Lake Constance, in 2020 a record business year well over

Plan. Despite the corona pandemic, no turnover in the Auer-Haus area and

The inventor of the tracking code for disclosure grew from stiff competition

Supply chains and life cycle assessments of the respective products by 32% compared to

Previous year. The EBIT could also be increased significantly and is lagging behind

preliminary business figures at EUR 4.5 million (2019: EUR 2 million). The two

The followfish and followfood brands were once again the drivers of growth. Both

Brands were able to increase sales by 50% each. followfish is even moving in for the first time

the top 3 largest national frozen fish brands. This is expected in 2021

Company again showed significant growth.

The trend towards sustainable consumer behavior continues. Especially younger ones

Generations are increasingly turning to brands with ethical standards. And in spite of this

or maybe because of the intensified corona pandemic. The

Brand credibility thus plays an essential role in the success of

follow food. The increasingly well-known brands followfood (Biopizzen, Bio

Frozen vegetables, organic frozen vegan dishes, organic ice cream) and followfish (sustainable frozen fish

plus canned food, smoked salmon) showed a volume growth of 50% compared to 2019

down. followfish was also the clear market leader in the organic fish sector in 2020

Specialized trade. In addition, followfish grew as fast in traditional food retailing as

no other brand of fish. While the total market “frozen fish” in 2020 increased by 17.9%

has grown, the frozen fish from followfish achieved a growth of 39.7%

(Source: SymphonyIRI). For the first time, followfish placed behind Iglo and Costa

as the national number 3 fish brand in the frozen fish sector in Germany.

Followfish achieved a similar dynamic in the canned tuna area, where

followfish as number 3 in the market, with 39.4% growth again in 2020

may have. Followfish was able to do more than double that of canned tuna

strong growth like the entire market (+ 14.9%) and stronger than all other brands

(Source: IRI).

The still young TK categories also contributed to the positive growth development

Organic pizza and vegan frozen meals. At the beginning of 2020, followfood launched a

Line of organic vegan frozen products in the market this year

were supplemented by other products and clearly exceeded expectations.

Flow from each of these products is the same as from all other followfood products

5 cents in the soil saver fund to promote regenerative agriculture.

The company recently entered into a comprehensive and longstanding partnership with the

innovative farm Gut & Bsel in Alt Madlitz.

“Consumers obviously make decisions in difficult times

for brands that show their attitude and that too through verifiable initiatives

can prove. Credibility and transparency are the key and the

Basis for our success. Ethical consumption is here to stay. Straight

Generations Y & Z scrutinize the actions of companies very carefully. The

The time of greenwashing is coming to an end, and that is a good thing. Our own

History shows that as a young company you can make changes in food retail

and can even induce food companies to rethink. That will also be in the future

be our way. I am confident that corporate governance is ethical

will prevail in the long term “, comments Jrg Knoll, Managing Director

follow food.

“We also chalked up the ground rescuer fund as a great success, which is made up of

the sales of followfood products, in 2020 already over 100,000 euros

The strengthening of regenerative agriculture. We can do that too

as a medium-sized company made a substantial contribution to the

Achieve environmental protection, “says Julius Palm, Director Sustainability & Innovations

at followfood.

Followfood is forecasting for 2021 – despite an expected normalization

the corona effects – another significant growth. In addition to increasing the

Followfood on top wants 400,000 to 500 contributions from the Bodenretter initiative

Invest € 000 in climate projects.

The organic brand has been completely climate-neutral since the beginning of this year. This

includes all products as well as administration and all transport routes. The

The first public welfare balance (Gw) should be in the course of the first half of 2021

be published.

followfood GmbH

Followfood GmbH is not a conventional company, followfood is one

Move. For sustainability, transparency and an honest, respectful

Dealing with the environment and food. The Friedrichshafen company

produces and sells excellent brands with the followfish and followfood brands

and sustainable food of the highest quality. Shaped by the basic idea

“Follow true taste” was the company’s market innovation in 2007

a tracking code on each packaging that consumers use all

Suppliers and procurement channels for the products and their organic ingredients online

retrieve and understand. In 2021 the tracking code became crucial

expanded so that consumers now also have the LCA of the respective

Product. The managing directors of followfood GmbH are Jrg Knoll

and Harri Butsch, the company’s headquarters are in Friedrichshafen. follow food

offsets the CO2 emissions caused by transport routes with a series of

Projects at home and abroad in cooperation with the charitable

Non-profit climate protection organization myclimate.

The fair trade canned tuna is even available from dm – a novelty for them

Drugstore area. With the introduction of the vegetarian followfood organic vegetables

At the beginning of 2019, followfood pays five cents per pack sold in the

Soil Saver Fund. The money is to be used to support their co-farmers

Want to improve quality standards even further. At least 50

000 euros can be distributed from the fund for corresponding projects. A

comprehensive and multi-year cooperation with the innovative agricultural company Gut &

The company has just announced more than 250,000 euros.

In 2019, followfood received the Green Brand Award.

Press contact:

On behalf of followfood GmbH – Ingeborg Trampe / trampe communication

Email: mailto: / Tel .: 0173 311 3675

Further material:

OTS: followfood

, OTS: followfood / 32% growth plus: followfood with record business year 2020 | message, Forex-News, Forex-News

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, OTS: followfood / 32% growth plus: followfood with record business year 2020 | message, Forex-News, Forex-News

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