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The Hongguang Mini, launched at the end of July under the local GM brand Wuling, topped the hit list of the most popular electric cars in China with 55,781 sales in the period from August to October.
According to the China Passenger Car Association, 35,283 Tesla Model 3s were sold during this period. The duo together accounted for almost a quarter of sales and are by a large margin at the top of the electric car sales list in China.
While the Hongguang Mini, priced at $ 4,300, is primarily aimed at buyers in China’s smaller, less affluent cities, the Model 3, which Tesla began producing in Shanghai last year, priced at $ 37,600 after subsidies Buyers targeted in China’s affluent metropolitan areas.
While GM is targeting the lower end of the Chinese e-car market in China, corporate strategists in the USA want to reach more wealthy customers. A battery-powered Hummer pickup truck under the corporate brand GMC is expected to hit the market in about a year at a price of around $ 113,000. After years of struggling to sell relatively affordable electric vehicles like the Chevrolet Bolt, GM’s electric vehicle lineup will soon include larger vehicles and luxury cars.
China’s Wuling brand, one of two Chinese GM joint ventures, has been the dominant player in the Chinese entry-level segment for many years. The Hongguang’s immediate success suggests that Wuling is well positioned to maintain that position as it moves from gasoline to electric drive.
By Trefor Moss
SHANGHAI (Dow Jones)
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