Getir delivery service: New competition for Aldi, Lidl, Rewe & Co .: Getir’s Turkish grocery delivery service launched in Germany | news
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The streets of the Turkish metropolis of Istanbul can no longer be imagined without them: the purple-orange e-scooters from Getir. The delivery service started in Berlin on June 16, 2021.
Getir has ambitious plans
Gründerszene, a platform from Business Insider, reported at the end of February about the purchase of a German shelf company by Getir. The third round of funding this year brought in Getir a total of $ 550 million. According to its own information, the valuation of the company is currently 7.5 billion US dollars, making it one of the most valuable startups in Turkey.
The company has ambitious plans: in two years, the Turkish delivery service wants to be active in ten German cities and become the market leader. In addition to Berlin, areas are to be sought in Stuttgart, Cologne and Munich. With Simon Rötter as Head of Operations, an ex-Deliveroo manager, Getir secured an experienced manager in April. He announced the hiring via LinkedIn, reports Gründerszene.
Getir means “bring”
The Turkish word Getir means “bring”. The Turkish startup is doing that – and quickly. Founded in 2015 in Istanbul by Nazim Salur, Getir claims to be the fastest “on-demand online retailer in the world”. Getir delivers thousands of everyday items such as diapers, potato chips, vegetables, drinks and food from restaurants around the clock within minutes. It should make going to the supermarket unnecessary – you should have all your wishes fulfilled from home. After ordering, you can even track the courier via live location and see when he will arrive at the destination.
Salur announced to the Turkish daily Milliyet that there are more than 800 people working for Getir in Turkey, as well as over 4,500 suppliers and sales representatives.
More and more competition for local food suppliers
With Getir, another foreign food delivery service is now entering the market. The local Lidl services, Rewe, Edeka and Co. are getting more and more competition. It remains to be seen who will prevail on the German market.
Deniz Pense / editors Forex-news.com.net
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