First salon of many ?: Amazon opens hair salon in London – new business area for the retail giant? | message
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• Opening of the “Amazon Salon” in London
• For now only for Amazon employees
• Open to the public in a few weeks
As Amazon announced on April 20 in its own company blog, the company is opening a hairdressing salon in the London district of Spitalfields, the “Amazon Salon”. The hairdressing salon should extend over two floors and be open seven days a week.
“Amazon Salon” opens in London
Initially, the salon will only be available to around 5,000 workers at Amazon’s UK headquarters, which is located in the immediate vicinity. Only after a few weeks should the studio be accessible to the general public for people outside of Amazonia – with prior appointment. According to a report by “CNBC”, the retail giant wants to take advantage of a special development within Great Britain with this step: the extraordinarily high difficulty of getting a hairdresser appointment. As the “CNBC” report points out, many people in Great Britain are currently having great difficulty in getting an appointment in the wake of the lockdown. “Right now, Londoners are taking every appointment they can get,” said London-based venture capital advisor Simon Menashy, citing “CNBC”.
Do we have to expect the opening of “Amazon Salon” branches elsewhere as well? That is probably rather unlikely. According to Amazon’s own statement in its own corporate blog, “there are currently no plans to open further” Amazon Salon “locations”.
More like an Amazon presentation than an expansion
Because according to the statement in the company blog, with the opening of the hairdressing salon, Amazon is not pursuing a strategic move into or a strategic expansion into the hairdressing industry. Rather, a presentation space should be created for your own products and offers in the areas of styling and fashion: “We designed this salon so that our customers can experience treatment by some of the best technologies, hair care products and stylists in the industry,” says John Boumphrey, Amazon’s UK country manager.
According to the statements in the company blog, the group would like to test the latest industry technologies. For example, hair advice on the basis of augmented reality screens, in which customers can try out hairstyles and hair colors in virtual form. Or so-called “point-and-learn” technologies, in which customers are shown relevant information including brand videos and information about desired products on a screen.
The hair styling and hair care is taken over by Elena Lavagni, owner of the renowned hair salon “Neville Hair & Beauty”, which has been based in London for 20 years, and her team.
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