Digital Professions: Influencer and Online Marketing Manager: You Can Make Money With These Social Media Jobs | message
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Working on Instagram and YouTube – Earning money as an influencer
Both Instagram and YouTube have become indispensable in today’s social media. While these platforms are usually seen by many users only as a leisure activity, there are more and more influencers who earn their money via social media. In the best case, influencers can earn several thousand euros a month through product placements and corporate collaborations and thus post full-time. This development is related, among other things, to the fact that many companies have grasped the potential of social media and now want to use it for marketing and advertise themselves. Accordingly, people with a large reach are particularly interesting for advertising contracts and partnerships. The basic requirement for an influencer is therefore to have as many followers as possible and a high presence on social media.
If a company is interested in working together, it must first be decided in which form the influencer should advertise the company. Possible forms of advertising are affiliate marketing or product placements. In affiliate marketing, the influencer links a product or a company’s shop and receives a commission for it. The revenue depends on how often customers shop from the influencer’s link. Another popular type of advertising partnership is product placement. The influencer advertises the product in a small video clip and, if necessary, an accompanying text.
Earning a living as a blogger
Bloggers can also earn money via social media, the principle here is similar to that of influencers. On their blog, bloggers write a promotional article about a product and get paid for it or publish articles with a product placement. According to a study by Styleranking, it is entirely possible for some bloggers to make a living from their blogger salary. Just like with an influencer, however, this can take some time because a certain range has to be built up first.
Social media managers are becoming more and more popular
A social media profession that is playing an increasingly important role in companies is the profession of social media manager. A social media manager usually has no defined area of responsibility, but is responsible for several areas of responsibility. According to onlinemarketing.de, he can work as a graphic and media designer, editor, community manager or online marketing manager. According to the website “Social Media Manager”, this activity can earn an average of EUR 3,000 gross per month.
Online Marketing Manager – responsible for digital marketing
An online marketing manager, also known as a digital marketing manager, designs and creates online marketing campaigns and maintains an overview of the company’s online marketing activities. Operative and strategic marketing management are just as much a part of his areas of responsibility as the preparation of reports and market analyzes. Depending on the company and company orientation, an online marketing manager will take on different activities.
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