Elon Musk’s SpaceX will launch a satellite to display billboard ads in space. Specifically, SpaceX would be finalizing an agreement with a Canadian technology startup to put digital billboards into orbit.
So companies can display logos and other promoted content. That is, people and companies would buy tokens to locate and design a pixel on the screen.
In this regard, Samuel Reid, director of Geometric Energy Corporation, in an interview with Business Insider said: «Maybe Coca-Cola and Pepsi will fight over their logo. And claim each other».
In reality, Reid said that he never had a chance to meet Elon Musk in person, but assumes that he will speak to him directly at some point during the project.
Elon Musk’s SpaceX will be advertised from space
In fact, thanks to technological advances, outer space has been becoming a marketable commodity. An example of this, we have Jeff Bezos, from Amazon and Richard Branson, from the Virgin group. Who became the first space customers, by purchasing a pass to go beyond the orbit of the Earth.
By the way, Elon Musk of SpaceX, one of the most important space companies in the world, is not far behind. He hopes to send commercial flights to orbit the Earth and the Moon by 2023.
Currently, Elon Musk’s SpaceX, in partnership with Geometry Energy Corporation (GEC), will send the satellite on a Falcon 9 rocket, which will launch the billboard before the spacecraft reaches the Moon.
For its part, a first announcement in orbit is expected in early 2022. Broadcast live on YouTube and Twitch.
As a curious fact, a post on Twitter noted: «Billboards in space. The last martian of the Earthman Elon Musk».
Another example would be, regarding the Elon Musk news: «The obscenity of the rich using space». Or: «If you weren’t paying attention to highway fences, imagine yourself in space».
What should they do?
In this way, people and companies would buy tokens to locate and design a pixel on the screen. Five tokens that affect pixels can be purchased: Beta and Rho for ad placement on screen, Gamma and Kappa for color and brightness, and XI for duration. These tokens can be purchased through cryptocurrencies.
In this regard, Samuel Reid stated: «I am trying to achieve something that can democratize access to space and allow decentralized participation. Hopefully, people won’t spend money on something inappropriate, insulting, or offensive.».
“There may be companies that want to represent their logo … or it could end up being a bit more personal and artistic.”
Currently, it is unclear how big the ads will be, how many ads will show at once. Also, the environmental impact of glossy advertising on local flora and fauna and satellite power use.
I say goodbye with this phrase from Will Rogers: «Advertising is the art of convincing people to spend money they don’t have on things they don’t need».