Without a doubt, one of the most successful companies of 2020 has been MicroStrategy. And this has not been the case due to its business strategies or the great performance in its sector. If not because of the huge investment made by the company in Bitcoin, which has provided hundreds of millions of dollars in profits to date. With the CEO of MicroStrategy assuring that Bitcoin is the future in the Tweet of today:
MicroStrategy continues to bet on Bitcoin
The most important trend for the crypto world in this year 2020 has been the entry of traditional companies to the cryptocurrency market. And it is that, it has not only been institutional investors who have bet millions of dollars in BTC. If not, companies like Square and MicroStrategy have also acquired a large amount of cryptocurrency as a store of value.
Thus, in the case of MicroStrategy, the business intelligence software company began investing in Bitcoin in August of this year. Initially acquiring 250 million dollars, which soon increased to 475 million. In a move that has already generated more than $ 300 million in profits for the company.
However, contrary to what anyone might think, the success of this investment has not led MicroStrategy to sell its Bitcoins and capitalize on the benefits due to the possibility of a drop in the price of BTC. On the contrary, the company seems to have intentions to continue investing in the cryptocurrency, which can be concluded from the latest tweet of its CEO Michael Saylor:
«Bitcoin is the world’s best store of value asset and the emerging dominant monetary network. It is the solution to the value storage problem faced by every individual, corporation and government on earth.».
With this message, Saylor makes clear his absolute confidence in the future of cryptocurrency. A position that makes sense, now that Bitcoin has finally broken above $ 20,000, in a bullish rally that does not seem to end any time soon.