On December 13, Binance announced through a blog post its latest partnership with a FinTech blockchain company called Chiliz.
Chiliz gets one of its first investors
For those unfamiliar, Chiliz ($ CHZ) is a digital currency for sports tokenization and offers a Blockchain where fans can buy and trade Fan Tokens.
In this way, Chiliz operates with Socios.com, a fan rewards and influence platform, which, in fact, has partnerships with some of the most relevant sports properties in the world: FC Barcelona, Juventus, Paris Saint-Germain, among others.
This is how Socios.com has become one of the largest non-financial Blockchain products with downloads by more than 370,000 people, sales of 14 million Fan Tokens and 700,000 votes have been registered on the Blockchain.
Therefore, the first milestone of the partnership between Binance and Chiliz will be the allocation of Fan Tokens through Binance Launchpool.
To be more specific, the first Fan Tokens to benefit from Binance Launchpool will be the Fan Tokens of Paris Saint-Germain (PSG) and Italian champion Juventus (JUV).
So Binance users will be able to stake BNB, BUSD, or CHZ tokens in separate pools starting 12/15/2020 at 0:00 AM (UTC) until 1/14/2021 at 0:00 AM (UTC). ).
Subsequently, on 2020/12/21 at 6:00 AM (UTC), Binance will include said Fan Tokens in the innovation zone and will open the following trading pairs: PSG / BTC, PSG / USDT, PSG / BUSD, JUV / BTC , JUV / USDT and JUV / BUSD.
“We are delighted to welcome Chiliz to the Binance ecosystem and look forward to empowering both fan engagement and crypto adoption among a captive audience of billions.”said Changpeng Zhao, CEO of Binance.
Also, Alexandre Dreyfus, CEO and founder of Chiliz, explained that “Chiliz aims to incorporate many more partners from the world of sports and entertainment in the coming years …”.
“In just under 3 years, we have already established ourselves as the leading force in this space, but this partnership gives us renewed strength and credibility to create the world’s leading ecosystem of fan engagement and monetization.”Dreyfus explained.
However, always remember to seek more information before investing. In this case, Binance Research offers detailed reports on the PSG and JUV.